Continental beauties are the products of legend. They possess an ephemeral allure that defies day. With great jawline and piercing sight, southeast european females have a captivating attractiveness that leaves admirers speechless.

From typical beauty like as Melina Mercouri and Maria Callas to modern-day stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing beautiful girls. But what is it about western beauty that makes them thus alluring? Is it their abundant history and delighted lifestyle? Or is it their inherent normal splendor?

The answer to these questions was include major implications for the luxury market. As the country’s comfort creators struggle to make a gain in style, they’re looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey document, perfume and cosmetics are a «flagship» enterprise that can drive expansion in many other categories for luxury brands.

But the method is not without threats. The crowded type can be difficult to bite. And the divisions of a brand often do n’t speak to each other, making it difficult to create integrated marketing and communications campaigns.

The scenario of Burberry, which took its charm company in- residence under former Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank’s licence agreement with Interparfums Sa, which held the permit for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 percentage on Sept. 6. Kering’s order of Creed at a 14- periods revenue two in October also made investors sit up and take notice.

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